Create and boost Facebook posts

Share stories about your business in the place where people spend their time.

Boost a Post

Posting on your Facebook business Page lets you:

  • Stay top of mind with people who are interested in your Page.
  • Keep customers interested and engaged with industry information, product updates, event notifications and more.
  • Reach a larger audience with boosted posts.

Connect to your audience with Facebook posts

Posting on your business Page is a great way to let your customers and fans know what your business is doing. Here are some tips to help you get the most out of your updates:

Share meaningful updates

Whether it's content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. You can even schedule your posts to save time.

Get more attention for a special post

When your post is published, you can bring more attention to it by pinning it to your Page or embedding it in your website. When you pin a post, it will remain at the top of your Page so it’s the first thing people will see. Embedding a post means it will appear on your website.

Entice customers with news or special discounts

Use posts to make special offers to your customers, invite them to events or share the moment with a live video

Create posts on the go

Download the Facebook Pages Manager app to your mobile device to create posts for your business from anywhere. It's a great way to share up-to-the-minute updates and photos with your audience.

Reach more people with boosted posts

If you want your post to reach an extended audience beyond people who like your Page, you can boost a Page post. Once you create a post, click the Boost Post button and follow the steps.

Get your post to a larger audience

When you boost a post, you select the audience that you want to see it. Choose people who like your Page, extend it to their friends or even select a new audience that you tailor by age, location, interests and more.

Set your budget

You're in control of how much you spend on a boosted post – we'll never charge more than the budget you select. The budget that you select is the per-day price of boosting a post. Depending on the audience and budget that you choose, you may or may not reach the maximum amount of your budget each day.1

Pages Manager app

You can boost posts from your Pages Manager app, too. Simply create a post from your mobile device and tap the Boost Post button.

Get started by boosting a post.

Additional resources

Take our online course and learn how to boost posts.

Advertiser Help Centre

Read more about boosting posts on your Facebook business Page in our Help Centre.

A family of apps and services for all of the ways that people and businesses connect.


How to Write Powerful Headlines that Motivate People to Read Your Articles

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How to Write Powerful Headlines that Motivate People to Read Your Articles

Friday, January 13, 2017 Blog Post Writing , Creative Content Tips , SimpleSite 0 comments

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What is the purpose of a headline? A headline should not just give potential readers information about the topic of the article. It's much more than that.
The most important purpose of a headline is to get potential readers to continue past the headline and read the article – not next week or possibly never, but right away.

Getting Started

Some writers like to compose the headline before writing the article, but others prefer to wait until they've already finished the article. Either way, you know what your topic is, and you probably have a tentative idea about what will go into the headline.
A few general rules about the headline:
  • Make sure that your headline doesn't veer off topic. Your headline is a promise to your readers. They will be very resentful if you lure them in with something that isn't followed up in the article.
  • Keep it short. That means no more than 62 characters, including spaces. Once you go beyond that, search engines won't display the complete title. If you go past 62 characters, at least make sure that the first 62 characters contain meaningful information and motivating elements.
  • Make the headline catchy. See tips below for some of the best ways to capture the attention of people who are scanning headlines in search results.
Suggested Reading: SEO for Your Blog Posts to Make Google Love You

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Grab the Attention of Potential Readers

Today, people are overwhelmed with the amount of information available to them online. Even speed readers have to scan headlines in order to determine which articles are worth their time.
You might have a truly innovative article, but if your headline doesn't grab someone's attention, potential readers may never read another word you've written. Here are some tips that will make it easier for you to write powerful headlines.

1.Use Numbers – Magazines have spent millions of dollars in research to determine what kind of headlines will motivate you to buy one magazine over another. Since they've already done this, you don't have to start from scratch – you can take advantage of the knowledge they've gained.
To do that, take a trip to the supermarket and go to the magazine section. Look at the headlines you see on magazines for sale there. You'll see something in common among just about all the magazines there, whether they're fitness magazines, travel magazines, tabloids, women's magazines, or whatever.

A large percentage of the headlines use numbers. The reason they do this is that it works. There are many theories about why numbers work to entice readers to pick a particular magazine or article, but it's not really important to understand why. Whatever the reason, it's been proven to work. So you can take advantage of that technique whenever it suits your article.
By the way, don't spell the number out. Use the numeral – it's more attention-grabbing.

2.Use What, Why, How, or When – These trigger words indicate to the reader that the article will benefit him. In other words, the article will answer his questions and give him some information that could make his life easier.

It rarely works to use numbers and these trigger words in the same headline. You might come up with an exception, but normally you'll use one or the other.

3.Use Catchy Adjectives – Some adjectives are more enticing than others and, therefore, more likely to motivate someone to read your article. Here are some adjectives that can grab the attention of someone who is scanning:
  • essential
  • effortless
  • free
  • winning
  • mind-blowing
  • amazing
This gives you an idea, and you can probably think of many more adjectives that would make your headline stand out in the search results.

4.Make a Bold Promise – Include something in the title that your reader will find vital to learn.
  • Learn How to Draw in Just 4 Weeks
  • How to Manage Your Blog to Double Your Readership
  • Cook an Amazing Meal for 12 Dinner Guests in Just an Hour
By doing this, you are almost daring your potential reader to read the article. But be careful not to promise more than the article will deliver.

5.Use Call-to-Action Words – Start your headline with an action verb that challenges the reader to do something – something that they'll learn how to do in your article. Here are a few examples:
  • Overcome Extreme Shyness – Enjoy Social Interaction
  • Promote Yourself – Become a Brand People Can't Resist
  • Eliminate Sloppy Belly Fat that Endangers Your Health
  • Use These 5 Easy Tips to Effortlessly Train Your Puppy

Are You Ready to Start Writing Killer Headlines?

You won't be able to use each of the five tips given above in every headline, but you can often use two or three at a time.

Look at the headline for the article you've just been reading:
How to Write Powerful Headlines that Motivate People to Read Your Article
This headline uses the following:
  • tip #2 – trigger word 'how'
  • tip #3 – catchy adjective 'powerful'
  • tip #4 – bold promise that people will be motivated to read your article
Don't overlook the power of your headlines. Sometime just tweaking a boring headline with one catchy adjective will change it from a losing headline to a winner. A great headline can entice readers to choose your article over others in the search results.

Suggested Readings: Tips To Write Engaging Blog Posts
Suggested Readings: How To Start A Successful Blog [Tips And Tricks]

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Author: Kate Benzin